I started my career on the front-line; customer support at Indeed, watching people struggle to get the most out of a product. Not because the product was broken, but because even good products need to guide their users. That question stuck with me: how do we make the path clearer?

In 2019 I stopped asking and started designing.

Six years later: Staff Product Designer, leading a team of six, working at the intersection of design and business decisions. I brought everything with me from those earlier years — the empathy, the business sense, the stubborn habit of asking why.

I design products. I lead teams. And I still think the best design decisions start with understanding people, not assumptions.

Principles and practices

<aside> 🌟 An ever evolving list of principles and practices that guide my work. Inspired by my experience, by my readings or by people (like Ida Persson).

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Things are the way they are because of our perception.

Creativity is both a process and a muscle that requires training.

Curiosity should be nurtured without causing harm.

Give back to the community.

Designing for the minority = designing for the majority.

Simplifying strategies, not human experiences.

Good collaboration is a team effort.

Clear is kind. Unclear is unkind.

Let’s collaborate

<aside> ✉️ [email protected]

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